In other food related news, it looks like KFC has started embracing blockchain technology as well. They have implemented a blockchain pilot program for its digital advertising platform and is intended for their Middle East market. KFC’s digital advertising platform includes both digital advertising and media buying.
How does blockchain help with KFC’s ads?
In an article found on AMEinfo, the blockchain tech being integrated will be a first for the quick-service restaurant (QSR) market. With blockchain being decentralized by nature, this will improve both transparency and efficiency within the ad supply chain. The benefits of harnessing blockchain include:
- The ability to gather more accurate data about brand visibility and effectiveness. This will in turn improve messaging, timing and over saturation in ad campaigns.
- Building a more trustworthy supply chain that will resolve any fraudulent cases. All information about an ad is accessible in real-time and all transactions can be traced. This makes all parties take accountability for their actions. The blockchain ledger system ensures that all information is accurate and cannot be tampered with.
Ozge Zoralioglu, chief marketing officer at KFC, had this to say:
“KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible.”
Are there any other restaurants taking advantage of blockchain technology?
KFC seems to be quite the pioneer when it comes to adopting new technology. In 2018, they introduced the Bitcoin Bucket which could only be purchased with BTC. Other restaurants that have experimented with cryptocurrency include Church’s Chicken and even Burger King. Dole Foods is also planning to fully integrate blockchain technology into their supply chain systems by 2025.
Major corporations starting to adopt new technology into a more traditional business model is great news for both them and consumers. Blockchain technology not only promotes decentralization, but is also provides safer, and more accurate information. Seeing fast food companies start to utilize blockchain certainly brings us closer to a more decentralized future (with a side of popcorn chicken, of course!).